Zurich, 02 November 2023
Syz Capital, the boutique private markets investment specialist, announced today that it has made a strategic controlling investment in Capture Media, a Swiss leader in digital media and analytics solutions. Backed by the Syz family, and in close partnership with Saturnus Capital, Syz Capital will deploy a strategy to expand Capture Media’s pioneering and highly differentiated offering in the DACH region.
The transaction involves Syz Capital acquiring a majority controlling stake with operating partners Saturnus, while the founders of the business, Sandro Albin, Michel Lazecki and Franz d’Huc, are reinvesting and retaining a significant minority share. The investment reflects Syz Capital’s confidence in Capture Media’s exceptional growth potential and unique offering.
Capture Media has shown exponential growth in the dynamic digital advertising industry. The firm has been expanding at over three times the industry’s average growth rate in the last five years. The strategic rationale behind the investment is rooted in the robust growth of the digital advertising industry, which continues to flourish at over 9% annually in the DACH region. Moreover, European markets still lag behind the United States in online marketing penetration, offering immense growth opportunities.
The firm is the market leader and pioneer in engagement advertising in Switzerland. Its tracking tool fusedeck® is 100% GDPR compliant and outperforms its competitors in terms of capturing website and landing page traffic. The deal will empower Capture Media to expand and increase its market share. The group has a highly diversified customer base of well-known blue-chip clients in a wide range of industries.